5 minutes with… Darren Murley

Emily Berry

Each month we invite you to spend five minutes with a member of the team to give an insight in to the people behind Beam Group. The round of quick-fire questions will give a snapshot of their day-to-day at Beam, share their thoughts of the industry and of course food preferences!
This month’s “Five Minutes With” is with Darren Murley, Head of Sales who has been at Beam Group for over two years.

Tell us about your role at Beam

As Head of Sales my role is to work closely with each of our iconic brands that we manage to make sure we are able to present each and every trading opportunity to our customers large and small. It’s not just about the brands though, my role is to also help our sales team work with our customers to make it as easy as possible to work with Beam – whether it is making the most of our next day delivery service, direct dispatch to their customers or just the good old fashioned being at the end of a phone to answer any questions or queries, these are such key aspects of making it easy to work with us.

What excites you most about being part of Beam Group?

I’ve worked in the housewares industry for over 30 years for some amazing companies and in all this time I have never, ever, worked for such a customer focussed business in such a fast-moving category of housewares. I know it sounds corny, but no two days are the same!

How would you describe the kitchenware industry today?

I think that the suppliers and retailers alike have seen in the last couple of years that you cannot stand still. We are all working harder and harder but it is the organisations that put their customers at the heart of what they do that are thriving – from listing the most appropriate brands and products with engaging displays and customer events in store, to the look and feel of a website for the retailer or offering exceptional service and the sales tools from the supplier, we all have to work together to satisfy the end customer.

What do you think are the key forthcoming trends in the industry?

Coffee is simply going from strength to strength and the growth curve shows absolutely no sign of slowing down which is also why the retailer needs to consider how they present the machines to their customer with trained staff from a dedicated area in store to make the most of this trend.

What is your signature dish?

My roast dinner, particularly my roast potatoes according to the family…