Celebrate Coffee and Trade Up with Sage

Beam Group

Earlier this month, coffee lovers around the world shared in their passion for the hot beverage and celebrated the fourth International Coffee Day on the 1st October. The day brings together dozens of coffee associations from around the globe to celebrate the popular bean’s journey from the farm to the local shop with events held to honour the women and men who carefully grow and harvest the second most traded commodity on the planet*.

To continue the celebration, Sage have launched their Trade Up promotion on selected espresso machines allowing the nation to become the barista and create a café quality cup of coffee in the comfort of their own home. The range is designed with a 19g dose built-in grinder, a Thermo-Jet™ heating system which fires up in just three seconds, a low pressure pre-infusion and nine-bar extraction pressure plus textures milk automatically; these four elements are essential to produce a coffee which is completely tailored to the individual’s preference.

The Trade Up promotion is available on the Barista Express, Barista Touch, Oracle and Oracle Touch where consumers can get between £50 and £300 off their chosen espresso machine when they trade in any existing coffee machine from 3rd October and 7th November 2018.


*Global Exchange