100 years of making memories

For almost a century, KitchenAid have been passionate about food and have been producing one of the most iconic appliances of the 20th and 21st Centuries.

In 1919, Ohio engineer Herbert Johnson invented a miraculous machine that would revolutionize the lives of chefs, food enthusiasts and home cooks alike; the first household egg beater, the “H5”. While testing the product, the wife of one of the company directors declared “I don’t care what you call it, it’s the best kitchen aid I’ve ever had!”, and KitchenAid was born.

The model following the H5 met with immediate popularity, selling 20,000 units in its first three years on the market. Early users of KitchenAid stand mixers included famous names such as John Barrymore, Marion Davies, E.I. DuPont, Henry Ford, Myrna Loy, Frederick March, Ginger Rogers and New York Governor Al Smith, all of whom recognized its excellence.

In the 1930’s, KitchenAid shared their know-how with world-famous designer Egmont Arens. He designed three elegant models, among which was the famous model “K”; more than 60 years later, KitchenAid mixers still resemble those designed by Arens, proof of his remarkable visionary talent.

Kitchenaid mixer advert, 1939

Although the design of the mixer would remain largely unchanged, KitchenAid never stopped innovating. In 1955, the mixer is dressed in radiant colours; Petal Pink, Sunny Yellow, Island Green, Satin Chrome, and Antique Copper. This was a first for the completely white world of kitchen appliances. In 1994 the palette was extended to include Empire Red, Cobalt Blue, Apple Green, Pastel Yellow, Anthracite Grey and even Tangerine Orange, to the joys of cooks everywhere.

With its unrivalled professional heritage, KitchenAid celebrated 90 years of durability, performance, design and generosity. This was an anniversary KitchenAid wanted to share with all culinary experts, enthusiasts, and beginners alike, and so in 2009 a new KitchenAid recipe book beautifully illustrated by renowned Belgian photographer Tony Le Duc was released. A Collectors Edition of the emblematic KitchenAid Artisan Stand Mixer was produced for the occasion, in stunning Candy Apple Red.

KitchenAid introduced the new 6.9L Artisan Bowl-Lift Stand Mixer in 2012, the most powerful, durable, quietest and simply the best stand mixer in its class. This model won the “KuchenInnovation des Jahres” 2012 award for quality, performance and design.

Kitchenaid 6.9L mixer, on a kitchen work surface

In September 2016, KitchenAid opened their Experience Store in Central London. This exciting hub creates a space where consumers can come to develop their cooking skills, experience the appliances, and learn more about the history of KitchenAid.

Now, KitchenAid is celebrating its 100th Anniversary in style – they have poured their expertise and love into the limited-edition Queen of Hearts range. This collection for the heart of the home is in a modern Passion Red that embodies your energy, strength and shared passion for creating possibility in the kitchen. As well as an iconic stand mixer, it includes 6 perfectly-matching appliances which incorporate all their know-how.

Let’s look forward to a new era, and keep making memories!