Beam cleans up at the Baby Show

Emily Berry

Beam at the Baby Show

The Baby Show is the UK’s largest event for parents, parents-to-be and babies. This year, Beam attended to showcase two of our brands, Blueair and BISSELL.

At the Blueair stand, we talked consumers through the issues of indoor air quality and pollution, and helped them find an air purifier that’s just right for their family.

The impact of indoor air pollution on a baby’s life, especially during the first year, is overlooked by many parents. Indoor air pollution can actually have a huge affect on children’s development – Poor air quality can increase the risks of reduced lung function, asthma, allergies and can affect sleep and mental development. That’s why it’s incredibly important to improve your air quality, especially in areas where children spend a lot of time.

The good news is, you can easily control the air that your baby or child breathes by putting an air purifier in the nursery. You can also put an air purifier in the car, where the air can be up to 15 times more polluted than the air on the road outside. A Blueair purifier removes the gases and particles in the air so that the air surrounding your baby is safe.

With BISSELL, we demonstrated a range of products, showing how they can tackle the sorts of messes that new parents might encounter.

The ever-popular SpotClean Pro was perfect for removing stains from soft surfaces, and for spills on hard floors, the CrossWave Cordless was ideal – it even picking up dropped spaghetti!

The new Icon Cordless Vacuum was a great solution for vacuuming all over the home, thanks to it’s 3 power modes, lengthy battery time, and the option to convert to a handheld or high reach vacuum.

It was a great opportunity for Beam, as well as BISSELL and Blueair, to get face to face with consumers, and to understand exactly what mattered to them. We’ve learnt a lot, and are looking forward to the next successful show!